Bud Light's Classroom Commercial, aired during the Superbowl, uses humor to poke fun at racial stereotypes in order to solicit their product. In this ad, a classroom setting is used to "teach" the men how to properly ask or decline a Bud Light. By featuring a famous comedian, Carlos Mencia, this video does a good job in getting the attention of the viewers.
The Bud light commercial uses racial comedy for humor and to appeal to the viewer but also points out that budlight can be found everywhere. The comedian mentions many large cities across the country where there are people enjoying budlight, thus allowing the viewer to realize it is cool to drink their beer anywhere you go. It is also interesting that the commercial portrays all those being taught about the beer, as as being foreign. This contrast the statement above because there seem to be unsure about what the drink is, thus giving the impression that bud light is an all-american drink, only available in the United States. I’m not sure if that is true or not. Another interesting point is that all the “students” are men, urging the viewers to believe that only men drink this beer. On the other hand this could be their target audience, and because they don’t explicitly say that it is not for women, it may appeal to more then just the male population.
Building on what was said above, it's interesting that only men are shown in this commercial. Maybe this is because Bud Light wants to encourage the stereotype that beer is a "man's drink". This way they can advertise their beer as being masculine. It's also interesting that all the men are foreign and have different accents. Maybe they are portrayed this way because Bud Light's target market are the male American working class, which in this day and age much of the hard labor done in American is done by male foreigners. Or maybe they are portrayed this way because Bud Light's target market, perhaps the male American middle class, finds foreigners and accent humorous. Although, the emphases on the different American region accents could be interpreted as Bud Light's beer being available for consumption anywhere in the United States.
This commercial uses a comical and light-hearted approach to sell their product. The fact that a viewer might laugh during this commercial, suggests that bud-light will put you in the same great mood. I agree that the mention of big cities portrays bud-light as being a worldly beer. I also feel the commercial makes bud-light seem like a manly drink since only men are used; this can make it seem like men are the only ones ordering bud-light across the country. I feel talking about beer in a classroom scene is odd but it grabs your eye. The men are paying such close attention to the teacher and it makes you pay attention as well. The commercial makes sure to pound “Bud-light” into your heard, as it is the main word used in the commercial. The statement at the end “Refreshingly smooth Bud-Light, always worth it” has two effects. First by saying refreshingly smooth it makes any beer drinker curious to try the product. Also the line infers that you will never regret getting a bud-light because of the quality of the product.
I think it is worth noticing the fact that the taste or quality of the product was not mention with the exception of the very end. Even when it is mentioned it was rather brief. This seems to be an anomaly or absence but after thinking about it this method of using funny nonsense ads is employed by many similar companies like keystone light,and miller light. I agree that this creates a fun care-free image of bud light which definitely appeals to their target audience. They are very loose in there use of stereotypes, which is evident in there use of the east la stereotype.The man saying, "give me a bud light, homes," appears to be of Mexican decent, which is ironic because, the stereotypical east la man is Mexican. This just adds to the humor of the commercial.
The repetition of "Bud Light" throughout the video is definitely something to be noted. Otherwise the viewer may get too caught up in the humor of the video and not realize the point the advertisement is trying to make. While Bud Light is showing through the commercial that their beer is for men of all races and ethnicities, but without realizing they are gaining some negative attention. Since they have to teach this room full of men about Bud Light and how to ask for one, it shows that their beer is not yet known around the world and is strictly an American sold beer. Also with only the men being advertised in this commercial it might be giving the negative image to women that only men should drink this beer, or this beer may trigger them to think of the negative ways their husbands, boyfriends, etc. may act under the influence of Bud Light. If Bud Light is the connection women make to mens' behavior then their beer is now an image of unhappiness.
Like most people I recognized Bud Light's tactic on stereotypes in order to sell their product. They are using the areas dialect to show foreigners in the classroom how to properly order beer. I also found it interesting the states and areas that were targetted in the U.S. The south (Texas), then the north east (New York), and lastly the west coast (Los Angeles) which I think points at their market. Men on the coasts and borders of the United States rather than middle America. This could be because there are not many stereotypes to poke fun at in states such as Iowa and Colorado so therefore did not fit with the theme. Or simply because Bud Light is not choosing to outreach their merchandise to them.
As we can see, the only conversation appears in the ad is that the teacher says: “Hey, give me a bud light.” And the students repeat what the teacher says in different accents. The creator make the people act exaggeratedly by their body language while repeating the sentence. The bud light is sold mostly in northern America and some people may not know that. The teacher teaches those foreign students about how to order that beer in bars in order to publicize the products. And the funniest is the last scene, a man, seems like come from Southeast Asia is holding a bottle of bud light, but still cannot pronounce the “bud light” accurately. His stiff face and pose make viewers laugh. And also, the ad avoids describing the taste and the look of the beer like some other ads do. It uses the innovation way, which attacks the viewers attention.
After watching this ad, I was thinking of why they set the background in international students’ class. On one aspect, their purpose is to emphasize that their product is typical American culture that even teacher will use it as a conversation example in class. On the other aspect, the ad seeks to appeal to a larger scale of consumers by teaching international students how to order bud light beer. This advertisement uses repetition of “Bud light” in order to ingrain their product in audience’s mind. If someone goes to a bar for beer, he may unconsciously utter “give me a bud light”. Or he may consciously say “give me a bud light” in order for fun. That way, the ad achieves its goal of spreading their product. And I notice that women holding a bud light beer in the last scene. Why women appear in a bar? This gives me a delusion that only bar girl drinks bud light. Does the ad want to tell the men that ordering a bud light in a bar means more chance close to women?
It is interesting to notice that nowadays, media is adapting to the changing demographic of the United States. Yes the commercial is poling fun at different racial stereotypes, but in doing so it is connecting with a wide consumer base. In addition, the commercial draws a parallel between the “Bud Light class” and United States citizenship class. A wide variety of races are usually found in these citizenship classes, as in the “Bud Light class,” and yet each one has the common goal of understanding American culture and becoming integrated into society (no longer being considered an immigrant but a citizen). The commercial is attempting to draw a connection between Bud Light and American culture.
This commercial bud light advertising is interesting because it make fun with the different kinds people who live in different kind area. From south to New York, the way of speaking is different. This bud light advertising catch this point and make fun with it, on the other hand, this advertising told us the bud light is everywhere, no matter in rural area or big city, bud light always bud light just the speaking different. At the end of the advertising, there was an indian guy who cannot pronounce the "bud light", but he still drinking it. The advertising is likely saying how to saying bud light is not important, drink it and everyone is awesome.
This commercial manages to inject an interesting twist on racial humor into a commercial for alcohol. There are quite a few things I noticed while watching this. First of all, it was interesting to note how the advertisement takes place in a class for foreigners to learn about American culture. Initially, this may be seen as a mere class with Bud Light as the content of a lecture, but I also realized that it's possible that the creators may have indirectly applied a belief that the American culture triumphs over all. As the teacher talks of American values to a class of those not originally from the nation, it is hard to say that the focus of the ad is pointed towards a non-American individual. Essentially, the advertisement may have more meaning behind it than just a simple video to get people to buy beer.
This Bud light commercial is interesting because the beer company uses culture & language to market their product. This is an effective method for selling the product because it shows that it does not matter where a person is from or what language they speak, everyone enjoys Bud Light. Whether they are from India, Russia, or China, they know the “greatness” of drinking a Bud Light. Furthermore, Bud Light is shown as not only a national product, but a worldwide one. The instructor in the clip gives examples of different “Bud Light drinking” groups across the US (New York, East LA, etc) and students of different nationalities try to imitate him. This commercial shows that though Bud Light is a true American product, its reach spans the globe.
First, the commercial uses all male actors. This may be because Bud Light wants to appeal to the male demographic as opposed to female. Although, I know Dr. Pepper did an entire advertising series like this and women were just as likely to buy Dr.Pepper as they were before. This commercial also uses humor in the way that we talk to appeal to the audience. It allows the audience to poke fun at themselves. It also is a uniting factor in that it uses accents from all across the United States. The commercial uses people of many different backgrounds and I think that speaks to the fact that America is such a diverse country and that Bud Light can be enjoyed by anyone.
I like how the setting is in a classroom. The ad makes the teen viewers think "what if this was really how class is like?" It is secretly advertising to teens like us. Their goal is to persuade us because we are potential long term customers. I also like how it uses all sorts of ethnicity because it is trying to lure in the viewers worldwide. Bud light is just trying to reel in as many customers as it can as well as find customers that will be loyal for a lifetime.
I'd like to further discuss Paul's observations about the correlation between this and the Diet Dr. Pepper ads. The reason that the Diet Dr. Pepper ad is so concerned with letting the audience know it's a man's drink is because stereotypically it is not at all. Some men might even be made fun of for drinking a diet soda. So if Dr. Pepper emphasizes how manly their diet drink is it opens them up to a new group of people that will buy it, men will think, "oh diet drinks are manly now so I'm aloud to drink it." This is the same thing with Bud Light, typically beer is a mans drink but light beers are on the girly end of the spectrum so by emphasizing that Bud Light is a mans drink more men will drink it and the women will drink it regardless of if the ad says it's for men or not. People want to be reassured that what they're doing is socially acceptable, men don't want to drink girly beer and bud light knows that. So they make girly beers seem manly to open their product up to more people.
I find it interesting how the teacher of the classroom teaches everyone how to ask for beer in locations throughout the world, but when the teacher says "If somebody asks you for a Bud Light, you say", "NO SPEAK ENGLISH". This is a comical end to the commercial considering the fact that there is a stereotype of foreigners who act like they don't understand you if you ask them a question when they really do; they just don't want to be bothered, or in this case they don't want to give their beer up. Bud Light is proving that in this instance their beer is SO good that no one really wants to share their stock with other people. It's a clever tactic, because everyone has been in a situation where they wish they didn't speak English just so that they could escape someone asking them for a piece of gum, or even a piece of lead, or in this case a bottle of Bud Light.
In my response I would like to tap into when this advertisement was aired. It is interesting that Anheuser Busch would play this commercial on an international platform while depicting all of the ethnics of people in the ad. I’m sure many of us have heard the term “melting pot” describing our country and it is interesting to think of that during the commercial. In a way, it could be showing the diversity of the United States. In contrast, it could be seen as negative because it may be sending the message that people in the United States need to learn these things. Could it possibly be saying that the many types of people that live in America are illiterate and they need to learn this simple idea of “give me a Bud Light”? Also, what is this portraying to people in other countries about US citizens?
I find it interesting that they cast Carlos Mecia for the role of the man who is teaching the class. MEncia is a well known comedian who is known for using racial humor to make people laugh. This was a risk for Bud Light because people could have been offended by the racial stereotypes. One thing that the comercial did that was smart was have different races say things that were stereotypical of other races. For example, they have the fair skinned european looking man say "give me a Bud Light" in a Bronx, NY accent. By doing this Bud Light can still use racial comedy to get laughs and advertise their product, but also not reveive bad press for using racial stereotypes.
As mentioned, I find it interesting that this commercial found a way to mention Bud Light nearly twelve times throughout the course of the commercial. This advertisement uses two basic and effective tactics, repetition and comedy. In this commercial, Mencia teaches the group of men with thick accents and uses the simple technique of hear and repeat implying that this class is a very basic level. Therefore, Mencia is not merely "teaching" the men how to properly ask or decline a Bud Light, but rather how to speak English at all; as if these men would first use the English language to ask for a Bud Light, regardless of where they go. Also, he teaches how to ask for the drink taking note of the dialect of the area, in order to blend in. Furthermore implying you must drink Bud Light to blend in, sending the message that everyone drinks Bud Light.
The post is quite appealing, you made some valid points the matter is on point. I have made a decision to add your site to my bookmarks so I can go back to it at another time. We are providing classroom advertisement
The Bud light commercial uses racial comedy for humor and to appeal to the viewer but also points out that budlight can be found everywhere. The comedian mentions many large cities across the country where there are people enjoying budlight, thus allowing the viewer to realize it is cool to drink their beer anywhere you go. It is also interesting that the commercial portrays all those being taught about the beer, as as being foreign. This contrast the statement above because there seem to be unsure about what the drink is, thus giving the impression that bud light is an all-american drink, only available in the United States. I’m not sure if that is true or not.
ReplyDeleteAnother interesting point is that all the “students” are men, urging the viewers to believe that only men drink this beer. On the other hand this could be their target audience, and because they don’t explicitly say that it is not for women, it may appeal to more then just the male population.
Building on what was said above, it's interesting that only men are shown in this commercial. Maybe this is because Bud Light wants to encourage the stereotype that beer is a "man's drink". This way they can advertise their beer as being masculine. It's also interesting that all the men are foreign and have different accents. Maybe they are portrayed this way because Bud Light's target market are the male American working class, which in this day and age much of the hard labor done in American is done by male foreigners. Or maybe they are portrayed this way because Bud Light's target market, perhaps the male American middle class, finds foreigners and accent humorous. Although, the emphases on the different American region accents could be interpreted as Bud Light's beer being available for consumption anywhere in the United States.
ReplyDeleteThis commercial uses a comical and light-hearted approach to sell their product. The fact that a viewer might laugh during this commercial, suggests that bud-light will put you in the same great mood. I agree that the mention of big cities portrays bud-light as being a worldly beer. I also feel the commercial makes bud-light seem like a manly drink since only men are used; this can make it seem like men are the only ones ordering bud-light across the country. I feel talking about beer in a classroom scene is odd but it grabs your eye. The men are paying such close attention to the teacher and it makes you pay attention as well. The commercial makes sure to pound “Bud-light” into your heard, as it is the main word used in the commercial. The statement at the end “Refreshingly smooth Bud-Light, always worth it” has two effects. First by saying refreshingly smooth it makes any beer drinker curious to try the product. Also the line infers that you will never regret getting a bud-light because of the quality of the product.
ReplyDeleteI think it is worth noticing the fact that the taste or quality of the product was not mention with the exception of the very end. Even when it is mentioned it was rather brief. This seems to be an anomaly or absence but after thinking about it this method of using funny nonsense ads is employed by many similar companies like keystone light,and miller light. I agree that this creates a fun care-free image of bud light which definitely appeals to their target audience. They are very loose in there use of stereotypes, which is evident in there use of the east la stereotype.The man saying, "give me a bud light, homes," appears to be of Mexican decent, which is ironic because, the stereotypical east la man is Mexican. This just adds to the humor of the commercial.
ReplyDeleteThe repetition of "Bud Light" throughout the video is definitely something to be noted. Otherwise the viewer may get too caught up in the humor of the video and not realize the point the advertisement is trying to make. While Bud Light is showing through the commercial that their beer is for men of all races and ethnicities, but without realizing they are gaining some negative attention. Since they have to teach this room full of men about Bud Light and how to ask for one, it shows that their beer is not yet known around the world and is strictly an American sold beer. Also with only the men being advertised in this commercial it might be giving the negative image to women that only men should drink this beer, or this beer may trigger them to think of the negative ways their husbands, boyfriends, etc. may act under the influence of Bud Light. If Bud Light is the connection women make to mens' behavior then their beer is now an image of unhappiness.
ReplyDeleteLike most people I recognized Bud Light's tactic on stereotypes in order to sell their product. They are using the areas dialect to show foreigners in the classroom how to properly order beer. I also found it interesting the states and areas that were targetted in the U.S. The south (Texas), then the north east (New York), and lastly the west coast (Los Angeles) which I think points at their market. Men on the coasts and borders of the United States rather than middle America. This could be because there are not many stereotypes to poke fun at in states such as Iowa and Colorado so therefore did not fit with the theme. Or simply because Bud Light is not choosing to outreach their merchandise to them.
ReplyDeleteAs we can see, the only conversation appears in the ad is that the teacher says: “Hey, give me a bud light.” And the students repeat what the teacher says in different accents. The creator make the people act exaggeratedly by their body language while repeating the sentence. The bud light is sold mostly in northern America and some people may not know that. The teacher teaches those foreign students about how to order that beer in bars in order to publicize the products. And the funniest is the last scene, a man, seems like come from Southeast Asia is holding a bottle of bud light, but still cannot pronounce the “bud light” accurately. His stiff face and pose make viewers laugh. And also, the ad avoids describing the taste and the look of the beer like some other ads do. It uses the innovation way, which attacks the viewers attention.
ReplyDeleteAfter watching this ad, I was thinking of why they set the background in international students’ class. On one aspect, their purpose is to emphasize that their product is typical American culture that even teacher will use it as a conversation example in class. On the other aspect, the ad seeks to appeal to a larger scale of consumers by teaching international students how to order bud light beer. This advertisement uses repetition of “Bud light” in order to ingrain their product in audience’s mind. If someone goes to a bar for beer, he may unconsciously utter “give me a bud light”. Or he may consciously say “give me a bud light” in order for fun. That way, the ad achieves its goal of spreading their product. And I notice that women holding a bud light beer in the last scene. Why women appear in a bar? This gives me a delusion that only bar girl drinks bud light. Does the ad want to tell the men that ordering a bud light in a bar means more chance close to women?
ReplyDeleteIt is interesting to notice that nowadays, media is adapting to the changing demographic of the United States. Yes the commercial is poling fun at different racial stereotypes, but in doing so it is connecting with a wide consumer base. In addition, the commercial draws a parallel between the “Bud Light class” and United States citizenship class. A wide variety of races are usually found in these citizenship classes, as in the “Bud Light class,” and yet each one has the common goal of understanding American culture and becoming integrated into society (no longer being considered an immigrant but a citizen). The commercial is attempting to draw a connection between Bud Light and American culture.
ReplyDeleteThis commercial bud light advertising is interesting because it make fun with the different kinds people who live in different kind area. From south to New York, the way of speaking is different. This bud light advertising catch this point and make fun with it, on the other hand, this advertising told us the bud light is everywhere, no matter in rural area or big city, bud light always bud light just the speaking different. At the end of the advertising, there was an indian guy who cannot pronounce the "bud light", but he still drinking it. The advertising is likely saying how to saying bud light is not important, drink it and everyone is awesome.
ReplyDeleteThis commercial manages to inject an interesting twist on racial humor into a commercial for alcohol. There are quite a few things I noticed while watching this. First of all, it was interesting to note how the advertisement takes place in a class for foreigners to learn about American culture. Initially, this may be seen as a mere class with Bud Light as the content of a lecture, but I also realized that it's possible that the creators may have indirectly applied a belief that the American culture triumphs over all. As the teacher talks of American values to a class of those not originally from the nation, it is hard to say that the focus of the ad is pointed towards a non-American individual. Essentially, the advertisement may have more meaning behind it than just a simple video to get people to buy beer.
ReplyDeleteThis Bud light commercial is interesting because the beer company uses culture & language to market their product. This is an effective method for selling the product because it shows that it does not matter where a person is from or what language they speak, everyone enjoys Bud Light. Whether they are from India, Russia, or China, they know the “greatness” of drinking a Bud Light. Furthermore, Bud Light is shown as not only a national product, but a worldwide one. The instructor in the clip gives examples of different “Bud Light drinking” groups across the US (New York, East LA, etc) and students of different nationalities try to imitate him. This commercial shows that though Bud Light is a true American product, its reach spans the globe.
ReplyDeleteFirst, the commercial uses all male actors. This may be because Bud Light wants to appeal to the male demographic as opposed to female. Although, I know Dr. Pepper did an entire advertising series like this and women were just as likely to buy Dr.Pepper as they were before. This commercial also uses humor in the way that we talk to appeal to the audience. It allows the audience to poke fun at themselves. It also is a uniting factor in that it uses accents from all across the United States. The commercial uses people of many different backgrounds and I think that speaks to the fact that America is such a diverse country and that Bud Light can be enjoyed by anyone.
ReplyDeleteI like how the setting is in a classroom. The ad makes the teen viewers think "what if this was really how class is like?" It is secretly advertising to teens like us. Their goal is to persuade us because we are potential long term customers. I also like how it uses all sorts of ethnicity because it is trying to lure in the viewers worldwide. Bud light is just trying to reel in as many customers as it can as well as find customers that will be loyal for a lifetime.
ReplyDeleteI'd like to further discuss Paul's observations about the correlation between this and the Diet Dr. Pepper ads. The reason that the Diet Dr. Pepper ad is so concerned with letting the audience know it's a man's drink is because stereotypically it is not at all. Some men might even be made fun of for drinking a diet soda. So if Dr. Pepper emphasizes how manly their diet drink is it opens them up to a new group of people that will buy it, men will think, "oh diet drinks are manly now so I'm aloud to drink it." This is the same thing with Bud Light, typically beer is a mans drink but light beers are on the girly end of the spectrum so by emphasizing that Bud Light is a mans drink more men will drink it and the women will drink it regardless of if the ad says it's for men or not. People want to be reassured that what they're doing is socially acceptable, men don't want to drink girly beer and bud light knows that. So they make girly beers seem manly to open their product up to more people.
ReplyDeleteI find it interesting how the teacher of the classroom teaches everyone how to ask for beer in locations throughout the world, but when the teacher says "If somebody asks you for a Bud Light, you say", "NO SPEAK ENGLISH". This is a comical end to the commercial considering the fact that there is a stereotype of foreigners who act like they don't understand you if you ask them a question when they really do; they just don't want to be bothered, or in this case they don't want to give their beer up. Bud Light is proving that in this instance their beer is SO good that no one really wants to share their stock with other people. It's a clever tactic, because everyone has been in a situation where they wish they didn't speak English just so that they could escape someone asking them for a piece of gum, or even a piece of lead, or in this case a bottle of Bud Light.
ReplyDeleteIn my response I would like to tap into when this advertisement was aired. It is interesting that Anheuser Busch would play this commercial on an international platform while depicting all of the ethnics of people in the ad. I’m sure many of us have heard the term “melting pot” describing our country and it is interesting to think of that during the commercial. In a way, it could be showing the diversity of the United States. In contrast, it could be seen as negative because it may be sending the message that people in the United States need to learn these things. Could it possibly be saying that the many types of people that live in America are illiterate and they need to learn this simple idea of “give me a Bud Light”? Also, what is this portraying to people in other countries about US citizens?
ReplyDeleteI find it interesting that they cast Carlos Mecia for the role of the man who is teaching the class. MEncia is a well known comedian who is known for using racial humor to make people laugh. This was a risk for Bud Light because people could have been offended by the racial stereotypes. One thing that the comercial did that was smart was have different races say things that were stereotypical of other races. For example, they have the fair skinned european looking man say "give me a Bud Light" in a Bronx, NY accent. By doing this Bud Light can still use racial comedy to get laughs and advertise their product, but also not reveive bad press for using racial stereotypes.
ReplyDeleteAs mentioned, I find it interesting that this commercial found a way to mention Bud Light nearly twelve times throughout the course of the commercial. This advertisement uses two basic and effective tactics, repetition and comedy. In this commercial, Mencia teaches the group of men with thick accents and uses the simple technique of hear and repeat implying that this class is a very basic level. Therefore, Mencia is not merely "teaching" the men how to properly ask or decline a Bud Light, but rather how to speak English at all; as if these men would first use the English language to ask for a Bud Light, regardless of where they go. Also, he teaches how to ask for the drink taking note of the dialect of the area, in order to blend in. Furthermore implying you must drink Bud Light to blend in, sending the message that everyone drinks Bud Light.
ReplyDeleteThe post is quite appealing, you made some valid points the matter is on point. I have made a decision to add your site to my bookmarks so I can go back to it at another time. We are providing classroom advertisement
ReplyDelete